In the Arms of the Sunny Island: A Conversation with Alena Karas

The Trap of Island Relaxation

Transitioning to life in Cyprus brings an undeniable shift in pace. While many see this purely as a luxury, Alena points out the hidden challenge it presents to business leaders.

For Alena, building projects independently from the ground up in a new country meant navigating realities that demand resilience. Her ability to maintain that inner foundation is what allowed her ventures to thrive.

Redefining the Spaces We Inhabit: Sok Beauty & ISEEME

Alena’s entrepreneurial journey is deeply rooted in understanding what modern women truly need. Her first landmark project, Sok Beauty, was designed to transcend the traditional salon experience.

"I wanted to create a space where women don’t just get a service, but genuinely feel at home," she explains. Every detail, from the welcoming atmosphere to the seamless customer care, was built with intention.

This philosophy naturally evolved into her next venture—the lingerie brand ISEEME. For Alena, this wasn't a pivot, but a logical continuation of her vision. Both brands center around the same core idea: the female body, self-perception, and comfort. ISEEME focuses on premium natural textures and effortless lines, proving that aesthetics and functionality should never be mutually exclusive.

Mastering Focus: Business, Energy, and Family

Running multiple businesses while raising a family requires a masterclass in energy management. When asked how she handles simultaneous responsibilities without burning out, Alena emphasizes the power of presence and strict boundaries.

By abandoning the myth of chaotic multitasking and choosing deliberate focus instead, Alena has built a lifestyle where business growth and personal well-being reinforce one another.

Swipe through the gallery to view the full cover editorial from our latest print issue.

Discover more about Alena’s creative direction and her brands by visiting @sok_beauty and @iseeme_world.